Instagram Mistakes Social Media Marketers Should Avoid

Filed Under (Business) by Editor on

When you’re in the path of trying to establish your brand’s credibility, the last thing you want is to get caught doing any of these embarrassing blunders listed below:

1. Buying followers and likes
This one is the most humiliating on the list, but unfortunately, buying likes and followers has no signs of dying down. Buying Instagram like and followers is like doing fraudulent acts, since most people who are doing this are making money and getting products for free based on their social media presence.

Moreover, buying followers and likes will not give you the return you want when it comes to your business’ bottom line. Instead of buying followers and likes, engage with the right consumers. leave genuine comments on other brands and engage with your followers who respond to your content; or better yet, run a raffle or a contest. Run a promo that asks consumers to follow your account and tag some of their friends to qualify for the prize. Do this more often, and you’ll see your followers increase exponentially in no time.

2. Using poor quality photos
When a user checks your Instagram, what impression does your account make about your brand? Using poor-quality images gives off unprofessional vibe, especially on Instagram. When you use blurry visuals on your page, it gives an impression that you don’t care much about your business.

Keep in mind that first impressions matter (a lot!) when it comes to your business’ social media presence, so ensure you are sporting the best looks possible.

3. Posting too much or too little
While you like watching long Instagram stories from your BFF, there is no chance you are sitting there going through 50-post long Instagram story of someone else. Do not be that brand. Doing such won’t even make you likeable, as your audience won’t likely be able to absorb it all. You are simply wasting time and resources by creating it.

On the other hand, brands that post seldomly makes you wonder if they are still in business. Ensure you post consistently to make sure that the public do not forget about you.

4. Being clueless about analytics
Imagine taking an exam and you never got your score back> it would surprise you when your final grade in your report card says that you flunked the class. The same unfortunate surprise might just happen when you do not make use of Instagram analytics.

You may be active in social media—posting the right products at the right pace—but are clueless of Instagram analytics. Ignoring this feature may result to missed out information that could help you design more effective campaigns in the future. The analytics will show you which content is getting good results, as well as which content is a waste of resources.

Perhaps, you’re guilty of some of these Instagram mistakes, but know that it’s never too late to correct your path. Keep in mind the tips above and never make the same mistake again.

Types of VoIP Services

Filed Under (Business, Technology) by Editor on

Before deciding to integrate a Voice over Internet Protocol (VoIP) service to your Singapore business, you should first know the different types of VoIP Singapore services there are. Know and understand what each type can offer, and find out whether or not it’s going to be advantageous to your business. Your company’s needs and the way you communicate will help you decide which voice over IP type to choose. Listed below are the existing types of voice over IP services to give you an idea of the type of service that will suit you best.


1. Computer-Based Service

Software- or computer-based service is the most commonly used type of voice over IP. In most cases, this type of service is used for free, especially when it involves computer-to-computer voice communication through the internet. All you need to do is download an application from your VoIP Singapore provider, install it to your device, and register an account. After creating your account, you can then start making and taking calls. The calls are unlimited and free on this amazing voice on cloud VoIP in Singapore when you call people who are using the same application on their devices. Outgoing calls to traditional telephone or mobile lines have a charge, but for a minimal fee only.

2. Mobile Service

If you’re in a mobile network plan and looking for ways to cut down the costs of your mobile network subscription, you might find solution in mobile VoIP service. Aside from the cost, mobile voice over IP lets you carry with you all the benefits of the service anywhere you wish to go. Every time you need to call an employee, a business partner, or any of your department heads, you can simply do it while you’re on the road without the need to access a computer unit.

3. Office/Residential Service

This VoIP service is the cheaper alternative to your telephone line in the office or at home. Upon signing up for this service, you’re sent a phone adopter that you’ll need to plug to your ADSL line and to your existing telephone set. All you need to pay for is the one-time subscription fee and monthly fees, which are often in flat rates. Local calls or calls to certain destinations can be made unlimited, or the service package can cover certain number of minutes.


4. No-Monthly Bill Service

Basically, with this service, the only cost you’re going to pay for is the price of the required hardware. The hardware for this VoIP service works with any traditional phone, so you can use your existing telephone with this service. However, since you’ll no longer be paying for monthly subscription fee, the hardware for this service is quite expensive.

5. Business Service and Solutions

This is a more business-oriented solution than office or residential service (item number 3). If you have a network-centered business in which you want to have a better internal and external communication services, or a small company with fewer number of telephone lines, business VoIP has packages that can be tailored according to your business’ demands.

VoIP services are very cheap, sometimes free. By choosing the right type of service for your company, you’ll not only improve your business’ means of voice communication, but also save thousands and thousands of dollars from expensive standard phone lines.