Name Origins Behind Renowned Brands

Filed Under (The Economy) by author on

 

You are thinking about the name of your company. You are just starting but it is important to get the right name at the onset so people will remember it for as long as they live. You can get inspiration from multinational corporations. There are many multinational corporations here in Singapore. Knowing some of their success stories can make a difference at the end of the day.

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Multinational corporations had humble beginnings. Due to the founder’s manoeuvring and strategies, a single restaurant or store multiplied to thousands and expanded to more than one hundred countries. You want the same fate. Why not start with the brand name? Here are the origins of names behind the renowned brands:

Wendy’s

Wendy’s restaurant was founded by Dave Thomas. He named his joints after his 4th child – Melinda Lou. Melinda’s nickname was Wendy. Truth is, Dave tried all five names of his kids but only Wendy stood out together with a logo of a girl with red braids. The first joint opened in 1969 and prospered then on. There are thousands of joints around the world.

Ben & Jerry’s

Ben & Jerry is one of best ice cream makers in the world. They are like the institution of ice cream. Ben Cohen together with Jerry Greenfield considered a $5 course in ice cream making from Penn State. Though Penn State no longer offers ice cream making course, it played a vital role in the success of the company. Ben & Jerry’s opened first shop in Vermont way back 1978 with only $12,000. The founders sold the brand to Uniliver in 2000 but they still maintained the product quality and brand integrity.

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Burt’s Bees

In 1884, a chance encounter between a bee keeper and an artist who used wax to make candles founded a successful global business. Burt Shavitz and Roxanne Quimby started the company named Burt’s Bees. The company started with only $20,000 but in 2007, it was sold to Clorox with hefty $970 million. Shavitz had no part in the latest venture between Clorox because he unloaded his portion in 1999 for only $130,000.

Aldo

Aldo is a shoe manufacturing company. It bears Aldo Bensadoun’s name. It opened in 1978 in Montreal. He was the grandson of a cobbler and the son of a shoe merchant – this explains why he is so passionate about shoes. The company was so successful that it is now worth $1.7 billion. Making Bensadoun a billionaire.

Converse

In 1908, Marquis Converse started a shoe company and named it Covnerse Rubber Shoe Company. Come 1920, sneakers were introduced in the market. The canvas basketball sneakers of the company were called “All Stars”. It does not end there because the company added “Chuck Taylor” to their logo named after their brand ambassador.

Victoria’s Secret

Truth is there are no really secrets behind the Victoria name. The founder was Roy Raymond – not even a Victoria. The businessman opened a lingerie store in 1977. He said that he was embarrassed to buy lingerie for his wife at the department store so he created one for all the women with his Victorian-inspired garments.

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Better Future Starts with Financial Planning

Filed Under (The Economy) by author on

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Everyone dreams of a better future and sets goals for himself as he starts on a journey called life. Not everyone in Singapore is born with a silver spoon and therefore has to struggle before stabilizing and then rising to earn decently. Marriage and starting a family are two milestones in the life of an individual that require him to wake up to face reality and improve his wealth management. Some have took a career as a Singapore financial planner in order to better equip his own financial knowledge and managing of his own funds properly. He realizes that he has to not just start saving but also invest in financial schemes and instruments that guarantee good returns on investment. This means that he needs to start financial planning or get a personal financial planner for those who are not in that career themselves. This becomes necessary to be prepared when there are medical or financial emergencies in the future. One also has to face the eventuality of life after retirement when he does not have the support o a fixed income. To maintain the same lifestyle of today after retirement, financial planning becomes absolutely necessary.

If your kids are small and you have a dream of them getting education at premier colleges or universities in Singapore, you have to start on wealth and financial planning or hire a financial planner at an early stage as education is becoming costlier with each passing year and dreaming of kid’s education at prestigious institutions is possible only if you invest wisely taking help from a financial planner who have the expertise and knowledge of investment instruments that will make you earn money on money. Wealth management in Singapore should be carefully observed: your wealth increases despite inflation and price rise that threaten to eat into your profits. If you do not take action and let your earnings rot into a savings account, your wealth will effectively get eroded because of inflation.

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Travel and The Economy

Filed Under (The Economy) by author on

Based on a survey the figures have been released that in 2010 out of the total number of visitors arriving at Singapore, 27% of them were business travelers who provided an approximate 40% of the total expenditure. The report released by the OVS (Overseas Visitors Survey) shows a significant rise of business visitors from 21.4% in 2009 to 27.5% in 2010. It is accepted that a dramatically renovated backdrop of the city is the reason behind the sudden surge of business tourists as 108 new business events were inaugurated last year; the event attendance is believed to have witnessed a rise of around 20%.

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However Singapore was not spared from the wrath of the global recession and it took quite a few years for it to recover. It was only in 2010 that the recession dropped to 0.8% as Singapore faced an all time high in its GDP with 14.5% in 2010. This excellent boost of increase in the number of business tourists is because of the fact that Singapore was able to formulate a strong recovery in its economy guided by the economies of its neighboring countries, which in turn revived the travel industry worldwide and within the country especially by unveiling new opportunities for the tourists in the city.

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